From our beginnings as a specialist vehicle producer Ford EDSA has grown into a consumer oriented, influential and innovative group of Ford Dealers
Here's our story:
1991
We began as Edison Mobile Hydraulics Inc., a company engaged in producing specialized vehicles such as Aerial Devices, Digger Derricks and Lineman’s Trucks. These trucks were created with the Ford Truck Chassis and were trusted by utility companies such as Meralco, NAPOCOR and PLDT.
That same year, as a result of its continued success, Ford Motor Company USA granted Edison Mobile a Ford Parts and Service franchise for the Philippines.
1992
Edison’s franchise of Ford was expanded to include the Sales of Ford Cars, Trucks and other Ford products.
1994
In early 1994, Edison Mobile established a Parts and Service facility at 29 EDSA Greenhills, San Juan, Metro Manila, in order to serve the Ford customers better.
1994 saw a rise in demand for Ford vehicles. The business expanded from a purely parts and service operation into automotive retail sales. This same year, the business changed its name from Edison Mobile to American Automotive Center.
American Automotive Center began the importation, marketing, and retail sales of Complete Build-Up (CBU) Ford Vehicles. This made the Ford vehicles available to the Philippine market, with such vehicles like the Expedition, F-150 truck, Explorer, Ranger, Lynx, Town Car and E-150 Club Wagon.
1996
Ford EDSA Inc. is established making it the First Ford Dealership in the country. During this time it continued to distribute Ford vehicles imported from the USA.
1998
Ford Motor Company opened up its manufacturing plant in Sta. Rosa, Laguna. They also took over the responsibility of importation and marketing of CBU vehicles. Consequently, this allowed Ford EDSA to focus its efforts on retail sales and after-sales service.
2001
Ford EDSA’s outstanding performance was recognized as it was chosen to represent the Philippines at the President’s Circle. This is an elite gathering of one hundred fifty of the most consumer oriented, influential and innovative Ford Dealers from around the globe.
2012
On October 28, Ford Cainta opens its doors. This marks the second addition to the group.
2013
On January 28, Makati Ford opens along Pasong Tamo marking the return of Ford back to the Makati business district.
2015
On August 11, Ford EDSA Greenhills reopens opens its doors following a major renovation and upgrade of its facilities.
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